Not sure if you’re ready for a rebrand?
Martha Warner 
Have you outgrown your current brand? Read on to see.
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Photo by Balázs Kétyi on Unsplash
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Whether you established your business a year ago or ten years ago, your business has probably evolved. As a result, your current branding may not be in line with how you see your business now or in the future.
But a strong brand identity is critical in running a successful business. Not only does it help people understand your business and attract customers, it ultimately helps attract the right clientele.
If your current branding isn’t doing that, you might need a rebrand.
Rebranding is a normal process that many businesses go through. Rebranding is a lot of work that takes time and research, planning and strategizing. A rebrand means changes to all of your client-facing materials: website, social media, business cards, marketing materials, promotional materials, and so much more. It’s an investment that could be heavily rewarded with the right clientele, but it’s going to take time and the right partner to help you through the process.
How do you know it’s time to rebrand? Follow along for some of the most common signs that it may be time for a rebrand.
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Your brand is out of date.
If your branding leaves you feeling anything but excited, or if you (or your designer) used a specific program or look that was popular years ago, you might be ready for a fresh look.
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One of the signs your brand might be out of date is a lack of engagement with your brand. Your messaging might be off, or it could be that it’s not visually appealing anymore. Either way, if you see a drop in engagement it may be time to evaluate bringing your brand up to current market needs.
This includes:
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Your offerings have changed.
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If your offerings have recently changed, your brand also might need to be changed. For example, if you were offering writing services and your logo included a book but now you are offering podcast services, the book may not make sense to your potential leads. In this situation it may require a new logo, new website design and copy, and a whole new look for marketing materials or a simple update.
Make sure that your current offers match your brand. Your messaging should be clear and consistent, so your audience knows what to expect from your brand.
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Your brand no longer reflects your vision.
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If you are thinking about rebranding, it’s the perfect time to reflect on your vision, your overall goals, and the future of your business. Understanding any changes that you see will help you better align with your overall vision and branding.
You may also feel like you are connecting with a whole new audience. Get their feedback. One of the best ways to determine if your business has evolved and it’s time for a rebrand is to ask your audience. Get their opinion and see if changes truly need to be made.
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You cringe when it’s time to share your business information.
If you’ve ever had someone ask how to find your business information and you immediately cringe at the thought of handing over your website information or business card, it might be time for a rebrand.
It’s not uncommon to feel this way especially when you were just starting out or you were working with a minimal budget. Everything doesn’t need to be perfect, but you should be proud of your brand and want to show off all of the hard work that you have created.
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You have simply outgrown your current brand.
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If your business has grown, you may have outgrown your brand, which is a great problem to have. But if your brand doesn’t fit what you are currently doing, it can hold you back from new leads, expanding your business, and creating more opportunities not only for yourself and your team.
I remember when I first started, I created my own logo. I knew it wasn’t what I wanted or how I wanted to showcase my business, so I was often paralyzed in my growth because of my branding. It held me back. As I started growing my business, I knew I needed a rebrand. Once I had that rebrand, I felt more confident and grew even more.
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Considering a rebrand can be overwhelming and take a significant amount of time to do. However, it will be worth it when you can better connect with your messaging, goals, values, and offers. Rebranding will also put you in a position for future growth and success!
Check out some of the rebrands we have done for our clients. We have taken several clients through a whole rebrand journey. From a new logo to a completely new website design and a well thought out customer experience, they have seen significant improvements to their businesses.
If your business is in need of a refresh, reach out. We would love to see what direction you are wanting to take your business and share all of the ways that the team at Martha Warner, LLC can help you.
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